HellermannTyton on the Social Web
Social media sites such as Facebook, YouTube and Twitter have become firmly established in society. TV stations regularly quote Twitter messages. Facebook posts spread faster than press agency news wires. Many videos on YouTube even have bigger audiences than most famous TV shows.
Much potential lies in the social Web for business. Companies in the B2C sector were the first to discover Facebook & Co. for direct dialogue and targeted marketing activities. Nowadays, more and more companies in the B2B sector are active on the social Internet.
HellermannTyton understood the potential of the Internet early on.
We have been supplying detailed product information via the Web for many years. Additional online tools such as our “heat shrink calculator” or the “Where to buy” feature of the website provide customers with added value.
The social Web offers a variety of benefits – for companies and their customers. Social media channels are often more current than classic Web sites. They can also offer more in-depth topics and provide an opportunity for closer interaction with target groups on specific topics. HellermannTyton has been actively using the social Web to inform potential customers about the company, products and competences for over two years now.
The reactions of our customers to the value add that our social Web activities provide is unanimously positive. HellermannTyton believes that it will be increasingly important in the future to offer the customer additional communication channels beyond the traditional Web page.
Social media is not a trend but a natural evolution of the Internet and of communication with customers and interested parties.
The social Web is the place where companies or their offerings are discussed in public. It is really easy for interested parties to subscribe to company news via LinkedIn or follow the company’s tweets.
This tailored approach is of great benefit to us because our target groups vary greatly across the B2B sector – from electronics retailers to the designer for rail vehicles or offshore wind turbines. Playing an active role in online communities is therefore very important.
First social media channel that HellermannTyton adopted
The first social media channel that HellermannTyton adopted back in 2011 YouTube. Click on the link to the official YouTube channel of HellermannTyton: HellermannTyton Videos. Here we collected video material from across our companies in Europe in one place and actively communicated them from this platform for the first time.
The videos in the HellermannTyton’s YouTube Channel portfolio range from short clips that give an impression of a product, to longer, more detailed presentations of special features and applications.
Visitors find, for example, our Q-series introduction, or the SpotClip application video in 16 different language versions. Playlist application Clips, click here. These YouTube-clips URLs are already supplied to many of our partners directly with the product data via a BMEcat interface so that they can be embedded automatically in their web shops.
HellermannTyton Corporate Blog, started in 2014
The HellermannTyton corporate blog, launched in 2014, is one more step to provide additional contextual product information to a broad online audience interested in discovering more about specific topics that our products and services touch upon.